How to Automatically Submit Blogger Posts to Bing Using Make.com (No Key File Needed) — Bing Submission API — Blogger Step-by-Step Guide for Beginners : Part 11 — WordsByEkta🌿
How to Automatically Submit Blogger Posts to Bing Using Make.com (No Key File Needed) — Bing Submission API — Beginner's Guide : Part 11
Estimated Reading Time: 10 minutes
Search engines need to discover your post before they index it. You can wait days for that to happen naturally — or you can tell Bing the moment you publish. Bing gives you two ways to do that: IndexNow and the URL Submission API. This guide covers both — and tells you which one actually works on Blogger and why.
Quick Answer
Yes — using the Bing Submission API with Make.com, you can automatically submit your Blogger posts to Bing — without any key file, without any plugin, and without touching your Blogger theme. By connecting your blog's RSS feed to Make.com, each new article is automatically submitted to Bing immediately after publication. The trick is to use Bing's own static API key from Webmaster Tools and the Bing URL Submission API — not IndexNow. This guide shows you exactly how, step by step.
For Your Knowledge, What Are These Two Methods?
Bing offers two methods to automatically submit URLs — IndexNow and the Submission API. Both can be set up in Make.com (slightly different setup). And after setup, usually both show green checkmarks (i.e. success) in Make.com. But in my testing, only the URL submitted via Submission API method actually appeared in Bing Webmaster Tools. IndexNow ran without errors but Bing never recorded the submission — because without a key file hosted at your domain, Bing silently rejects it. Since Blogger cannot host that key file, IndexNow will always fail silently for Blogger users. This guide shows the method that actually worked, i.e. Submission API method.
Slightly, technical meaning of bing's two different ways to notify it about new content on your blog:
IndexNow — This is an open protocol that uses a GET request. It is simple to set up and theoretically notifies multiple search engines at once. However, it requires a "Proof of Ownership" key file hosted at your domain root (e.g., yourblog.com/key.txt). Because Blogger is a closed platform, you cannot host this file. Consequently, IndexNow will always fail silently—it looks successful in Make.com, but Bing will ignore the submission entirely.
URL Submission API — This is Bing's proprietary API using a POST request. It doesn't need a hosted file because it relies on the verification you’ve already done in Bing Webmaster Tools. Your API key acts as your digital signature. This is the only method that consistently results in your URLs appearing in the Bing dashboard.
Both can be automated using Make.com. Both will show green checkmarks in Make.com after running. The difference only shows up when you check Bing Webmaster Tools — which is exactly what this guide is about.
Writer's Tip: Don't be fooled by the green checkmarks in your automation tool. Always verify your "Crawl Stats" or "URL Submission" tab in Bing Webmaster Tools to ensure your content is actually being received.
Never visit bing.com/indexnow/getstarted. Every time you open that page — even without clicking anything — it shows a new random key that is not connected to your account. Also, IndexNow itself does not work reliably on Blogger without a key file (explained below). The correct approach uses the Bing URL Submission API with your static key from Bing Webmaster Tools only.
Table of Contents
- Why This Matters
- The Challenge With Blogger
- IndexNow vs Bing URL Submission API — What's the Difference?
- The Truth About IndexNow Key Files on Blogger
- What You Will Learn
- Phase 1: Verify Your Site in Bing Webmaster Tools
- Phase 2: Generate Your Digital ID (API Key)
- Phase 3: Building the Automation Workflow in Make.com
- Phase 4: Finalizing the Setup
- Phase 5: The "Catch-Up" Method
- How This Automation System Works
- Troubleshooting & Verification
- Frequently Asked Questions
Why This Matters
Many Blogger users create great content but wait days or even weeks for search engines to find and index their posts. What they might not realize is that it's possible to automate the submission process, which can help their content get discovered much more quickly. If you run a blog on Blogger, learning how to get your posts submitted to Bing faster can significantly improve your blog's visibility in search results.
Posts on Blogger sometimes take longer to appear in search results because search engines must first discover a page before indexing it. Discovery can be slower for new blogs due to:
- Smaller sites receiving fewer crawler visits
- New posts relying on RSS feeds for discovery
- Search engines crawling small blogs less frequently
This is where Bing's URL Submission API becomes useful. Instead of waiting for search engines to discover your page on their own schedule, you notify Bing immediately after publishing — automatically. It's the most effective indexing solution for Blogger users who cannot install plugins.
The Challenge With Blogger
Blogger doesn't offer built-in tools or plugins for automated indexing. Unlike WordPress, which offers plugins, Blogger is a "closed" platform — you cannot install automation plugins the way WordPress users do. This means setting up automated submission requires a different approach — one that lets you notify search engines the moment you publish a new post.
Additionally, most tutorials online tell you to use IndexNow and host a key file at your domain root (like yourblog.com/yourkey.txt) — but this is impossible on Blogger. Blogger does not allow you to upload files to your root directory. And using a Blogger Page with .html at the end does not work either — IndexNow rejects it.
api.indexnow.org with the URL and key in the query parameters. Make.com showed green checkmarks — success on its side. But nothing appeared in Bing Webmaster Tools → URL Submission. That's because without a key file hosted at your domain, Bing cannot verify ownership and silently rejects the submission. No error. No warning. Just silence. The Bing URL Submission API solves this completely — because verification is handled through your static API key, not a file on your server.
Fortunately, with Make.com and the Bing URL Submission API, you can build a professional-grade automation system that monitors your blog and pushes new URLs to Bing as soon as you hit Publish — with no key file required at all.
IndexNow vs Bing URL Submission API — What's the Difference?
These are two completely different submission methods. Most tutorials mix them up, which causes confusion. Here's the clear comparison:
| Feature | IndexNow | Bing URL Submission API ✅ (This Guide) |
|---|---|---|
| Request type | GET request | POST request with JSON body |
| Key file required? | Yes — must be hosted at your domain root | No — static API key from Webmaster Tools is enough |
| Works on Blogger? | ❌ No — Blogger can't host a key file at root | ✅ Yes — no file hosting needed |
| Notifies which engines? | Bing + Yahoo simultaneously | Bing only |
| Requires site verification? | Via key file at domain | Via Bing Webmaster Tools (GSC import) |
| Silent rejection if key file missing? | Yes — Make.com shows success, Bing ignores it | No — verified account means reliable acceptance |
Bottom line: IndexNow is a great protocol but requires a key file that Blogger cannot host. The Bing URL Submission API is the correct solution for Blogger — it uses your account verification instead of a file, and it reliably shows up in Bing Webmaster Tools after submission.
The Truth About the getstarted Page
There are two completely different things that people confuse:
| Page | What It Does | Should You Use It? |
|---|---|---|
| bing.com/indexnow/getstarted | Generates a random key for anyone who visits. Not connected to your account. Changes every time you open the page. | ❌ Never visit this page |
| bing.com/webmasters → Settings → API Access | Your real static API key tied to your verified Bing account. Never changes. | ✅ Always use this |
When your site is verified in Bing Webmaster Tools (via Google Search Console import), Bing already knows you own your site. You do not need a key file at all. The static API key from Settings acts as your digital identity for the entire automation system.
What You Will Learn in This Guide
- Why IndexNow fails silently on Blogger — and what to use instead
- How to verify your Blogger site in Bing Webmaster Tools via Google Search Console
- How to get your permanent static API key from Bing Webmaster Tools
- The Make.com workflow: How to connect your RSS feed to the Bing URL Submission API
- How to bulk submit all your existing posts using the Catch-Up method
- How to verify that submissions are actually reaching Bing
Phase 1: Verify Your Site in Bing Webmaster Tools
Standard websites verify ownership by uploading a file to their root folder. Since Blogger does not allow direct file uploads to the root directory, the easiest way to verify your site is by importing it from Google Search Console. This tells Bing that you already own the site — no additional verification steps needed.
Steps:
- Make sure your blog is already verified in Google Search Console. If not, do that first.
- Go to bing.com/webmasters and sign in.
- Click "Import from Google Search Console".
- Sign in with your Google account and allow access.
- Your blog will appear as verified in Bing Webmaster Tools automatically.
Phase 2: Generate Your Digital ID (API Key)
Before automation can work, you need a way to prove to Bing that you own your website. This is done using an API key, which acts like a digital password — your permanent identity for the automation system when sending URLs to Bing.
This is the most important step — and where most people make a mistake. You must get your key from inside Bing Webmaster Tools, not from the IndexNow Get Started page.
The API key used in this guide is specific to the Bing URL Submission API — it comes from Bing Webmaster Tools → Settings → API Access. This is a critical distinction to make: this is not an IndexNow key. IndexNow operates by using a self-generated key paired with a hosted .txt file on your server. Since Blogger does not allow you to host root-level text files for this purpose, IndexNow remains incompatible. The URL Submission API bypasses this limitation by using a secure, account-linked key found within your Bing dashboard.
How to find your key:
- Go to bing.com/webmasters.
- Select your blog from the top left.
- Click the Settings gear icon at the top right.
- Click API Access.
- Click Generate API Key.
- You will receive a long string of letters and numbers (for example, 72ca3758...). Copy this key. Save it somewhere safe — this is your permanent key.
bing.com/indexnow/getstarted at any point. Just opening that page generates a new random key that means nothing and is not connected to your account. Your real key is only in Settings → API Access.
Phase 3: Building the Automation Workflow in Make.com
Now we connect your blog activity to the search engine notification system using Make.com.
Step 1: Create Your Account and Select Region
Sign up for a free account at Make.com. When asked to choose a hosting region, select EU (Europe). This usually provides a good balance between speed and data privacy.
Step 2: Create a New Scenario
Click Create a new Scenario from your dashboard.
Step 3: Add the RSS Module (Trigger)
This module acts like a sentry that watches your blog for new posts and detects them the moment they are published.
- Click the + button to add a module.
- Search for RSS and select it.
- Choose Watch RSS Feed Items.
- In the URL field, enter your blog's RSS feed:
Settings to configure:
- Maximum number of returned items: 10
- Where to start: From now on
This ensures only newly published posts are submitted — saving your free Make.com credits and preventing the automation from appearing like spam behaviour to Bing.
Step 4: Add the HTTP Module (Action)
The HTTP module sends the URL to Bing through the URL Submission API. Here is exactly what to select at each step:
- Click + after the RSS module.
- Search for HTTP and select Make a Request.
Now configure the HTTP module field by field:
| Field | What You See | What to Select / Enter |
|---|---|---|
| URL | Empty text box | Paste the URL shown below (with your API key) |
| Method | Dropdown: GET, POST, PUT, DELETE, PATCH... | Select POST |
| Headers | Toggle + Add a header | Leave off — not needed |
| Body content type | Dropdown: Empty, application/json, multipart/form-data, application/x-www-form-urlencoded, Custom | Select application/json |
| Body input method | Dropdown: Data structure, JSON string | Select JSON string |
| Request content | Empty text box appears | Paste the JSON body shown below |
| Parse response | Yes / No toggle | Select Yes |
URL field — paste this (replace YOUR_STATIC_KEY with your actual key from Phase 2):
Request content (JSON body) — paste this exactly:
"url" value, do not type {{1.url}} manually. Instead, click inside the url value area and select the URL variable from the RSS module on the left panel. It will appear as an orange bubble/tag. This ensures the actual post URL is sent dynamically each time. Also make sure there are no extra spaces anywhere in the URL field, or the automation will fail.
Phase 4: Finalizing the Setup
- Click Save (floppy disk icon).
- Click Run once to test it.
- Check Bing Webmaster Tools → URL Submission — your post URL should appear there within a few minutes.
- Once confirmed, turn the Scheduling switch ON.
- Set the schedule to every 10 hours (sufficient for most bloggers — you don't publish multiple posts per hour, and less frequent runs save your free Make.com operation credits).
Phase 5: The "Catch-Up" Method (Submit All Existing Posts)
If you already have many articles that were never submitted to Bing, you can force a bulk sync and push them all at once.
Step 1: Use the Full Feed URL
Update the RSS module URL temporarily to this. By adding ?max-results=200, we allow the automation to see all existing posts at once.
Step 2: Temporarily Lift the Limit
- Inside the RSS module, change Maximum items to 200.
- Right-click RSS module → Choose where to start → All RSS feed items.
Step 3: Run and Reset
Click Run Once. After it finishes, return the settings to From now on and 10 items to protect your credits.
How This Automation System Works
This automation follows a simple logic: Observe → Capture → Notify
- Observe: The RSS module detects a new post in your blog feed.
- Capture: It grabs the exact URL of the new article.
- Notify: The HTTP module sends the URL to Bing via the Bing URL Submission API using your static API key — no key file needed.
Troubleshooting & Verification
Make.com shows Success but URL not appearing in Bing?
This is the most common issue — and it almost always means the wrong API key is being used, or the wrong method was set up. Make.com sends the request successfully, but Bing silently rejects it. This is the same silent failure that happens with IndexNow when there's no key file. Check that: (1) you are using the Bing URL Submission API endpoint (POST), not the IndexNow endpoint (GET), and (2) the API key in the HTTP module URL is from Bing Webmaster Tools → Settings → API Access. If you accidentally visited bing.com/indexnow/getstarted and copied a key from there, that is the problem.
General checklist if something is not working:
- RSS feed URL is correct and accessible
- API key is from Bing Webmaster Tools → Settings → API Access (not the getstarted page)
- Endpoint URL is
ssl.bing.com/webmaster/api.svc/json/SubmitUrl— not an IndexNow URL - Method is set to POST (not GET)
- Body content type is application/json
- Body input method is JSON string
- The URL variable in the JSON body is the orange dynamic variable from RSS module (not typed manually)
- No extra spaces in the URL field
- Scenario scheduling is ON in Make.com
- Your site is verified in Bing Webmaster Tools
How to Confirm it is Working:
- Bing URL Submission: Go to Bing Webmaster Tools → URL Submission. Your submitted post URLs will appear here. This is the most reliable confirmation.
- Make.com History: Go to History tab in your scenario. Look for green check marks on both RSS and HTTP modules.
- Manual Search: Use
site:yourblog.blogspot.com "Post Title"on Bing a day or two after submission.
Frequently Asked Questions
Why not use IndexNow instead of the Bing URL Submission API?
IndexNow requires a key file hosted at your domain root — which Blogger does not allow. I tested this: Make.com showed green checkmarks when running an IndexNow GET request, but nothing appeared in Bing Webmaster Tools. Bing silently rejected it because the key file was missing. The Bing URL Submission API uses account-based verification instead, which works perfectly on Blogger.
Can I use the IndexNow getstarted page to get my key?
No. That page generates a random key every time it is opened — even without clicking Generate. It is not connected to your account. Always use the key from Bing Webmaster Tools → Settings → API Access.
Do I need a key file on my Blogger site?
No. When your site is verified in Bing via Google Search Console import, you do not need any key file. The static API key from Settings is enough.
Does this work for Google indexing too?
No, this submits to Bing only. For Yahoo, a separate setup would be needed since we are using the Bing-specific Submission API rather than IndexNow. For Google, use Google Search Console's URL Inspection tool or set up a separate Google Indexing API automation.
Is this free?
Yes. The Bing URL Submission API is a free service provided by Microsoft for verified site owners. Make.com also offers a free plan which is usually sufficient for this setup.
Why every 10 hours and not every 1 hour?
Every 10 hours is sufficient for most bloggers. You likely don't publish multiple posts per hour, and less frequent runs save your free Make.com operation credits. Your post will be submitted to Bing within 10 hours of publishing — which is much faster than waiting days for Bing to crawl it naturally.
What if Make.com shows Success but nothing appears in Bing URL Submission?
This usually means either the wrong API key is being used, or you accidentally set up an IndexNow GET request instead of a Bing URL Submission API POST request. Double-check both the endpoint URL and the key from Settings → API Access in Bing Webmaster Tools.
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